College or department horizontal logo

College or department vertical logo - 2 lines

The prominent elements of the new titlemarks are the Founders Bell and mountains leading to a valley, representing the two campuses of Appalachian State University.

The Founders Bell, is a representation of the first bell that called students to education at the school founded by B.B., D.D. and Lillie Shull Dougherty.

Each titlemark has a horizontal and vertical version that can be used in print and online materials. Additionally, these titlemarks can be used instead of the main University primary or secondary logo when identifying individual areas associated with the university.

Titlemarks should not include "Office of" or "Department of" to adhere to the University branding standards. For example, "The Office of University Communications" becomes "University Communications".

Academic departments within a college are required to have the name of the college in the titlemark and should not include "Department of". For example, "Department of Psychology" should be "Psychology" under "College of Arts and Sciences".

Titlemark guidelines

Do 👍

  • Do use the area of protection. The protected area around the titlemark (represented by gray) should not be encroached upon by any other text or design elements.

    Horizontal bell logo area of protection

    Vertical bell logo area of protection

  • Do keep the titlemark large enough to be legible.

Don't 👎

  • Limit use of acronyms. If possible, university entities need to be represented in titlemarks by their full name for clarity and consistency.
  • Don't separate the titlemark elements. The titlemark was created as a single unit.
  • Don't recreate the titlemark. The titlemark must be reproduced from official artwork. You can't change the typeface or any element proportions
  • Don't change the titlemark aspect ratio. Maintain the aspect ratio of the titlemark when resizing. It should never be stretched or distorted.
  • Don't add elements to the titlemark.
  • Don't style the titlemark. An outline, drop shadow, or bevel should not be used on the titlemark, and the perspective view should not be altered.
  • Don't apply the titlemark on top of busy backgrounds. Busy backgrounds can make the titlemark illegible.

Titlemark options

Option one: Displays only the college, area or unit's name.

College or department horizontal logo

Option two: Displays the academic department's name below the college's name.

College or department horizontal logo - 2 lines


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