Appalachian's titlemark is to be used as a title line to identify university entities such as colleges, schools, programs, departments, centers, and some events and taglines.
- Do use the area of protection. The protected area around the titlemark is equal to the height of a capital letter in the title.
This area must not be encroached upon by any other text or design elements.
- Do keep the titlemark legible. If you are unable to read the APPALACHIAN STATE UNIVERSITY line of the mark it is too small.
- Do apply the ® registered symbol. The titlemark is a registered trademark. The ® symbol must be applied when printed on merchandise. It is a best practice to always include the registered symbol.
- Don't use acronyms. University entities need to be represented in titlemarks by their full name for clarity and consistency.
- Don't separate the titlemark elements. The titlemark was created as a single unit. No element of the titlemark can be separated and used as a single graphic.
- Don't recreate the titlemark. The titlemark must be reproduced from official artwork. You can't change the typeface or any element proportions
- Don't change the titlemark's aspect ratio. Maintain the aspect ratio of the titlemark when resizing. It should never be stretched or distorted.
- Don't add elements to the titlemark.
- Don't style the titlemark. An outline, drop shadow, or bevel should not be used on the titlemark, and the perspective view should not be altered.
- Don't apply the titlemark on top of busy backgrounds. Busy backgrounds can make the titlemark illegible.
- Don't use the titlemark on the official university letterhead or business card.
Option one: Displays only the department or program's name and the university's name.
Option two: Displays the department or program's college name below the university's name.
Log in to access Titlemark downloads
Titlemark downloads will appear at the bottom of the page after you've logged in.