Appalachian's titlemark is to be used as a title line to identify university entities such as colleges, schools, programs, departments, centers, and some events and taglines.
- Do use the area of protection. The protected area around the titlemark is equal to the height of a capital letter in the title.
This area must not be encroached upon by any other text or design elements.
- Do keep the titlemark legible. If you are unable to read the APPALACHIAN STATE UNIVERSITY line of the mark it is too small.
- Do apply the ® registered symbol. The titlemark is a registered trademark. The ® symbol must be applied when printed on merchandise. It is a best practice to always include the registered symbol.
- Don't use acronyms. University entities need to be represented in titlemarks by their full name for clarity and consistency.
- Don't separate the titlemark elements. The titlemark was created as a single unit. No element of the titlemark can be separated and used as a single graphic.
- Don't recreate the titlemark. The titlemark must be reproduced from official artwork. You can't change the typeface or any element proportions
- Don't change the titlemark's aspect ratio. Maintain the aspect ratio of the titlemark when resizing. It should never be stretched or distorted.
- Don't add elements to the titlemark.
- Don't style the titlemark. An outline, drop shadow, or bevel should not be used on the titlemark, and the perspective view should not be altered.
- Don't apply the titlemark on top of busy backgrounds. Busy backgrounds can make the titlemark illegible.
- Don't use the titlemark on the official university letterhead or business card.
Option one: Displays only the department or program's name and the university's name.
Option two: Displays the department or program's college name below the university's name.