Print branding

Branding guidelines for Appalachian's stationery, business cards, and name badges have been designed with limited options to standardize each.

Brochures, note cards, rack cards, posters, banners, and flyers can all be designed in a variety of styles. They must follow all the identity guidelines and publication requirements.

letterhead and envelope example

To order branded stationary please email Sarah McBryde at


Size: 8.5" x 11"

Ink: black and gold or black only

Paper: Manufactured exclusively for Appalachian with a custom watermark. Neena Environment PC 100 White, 24 lb text weight.

  • The preferred typeface for correspondence is Times New Roman, 10 point for standard letters and 12 point for short letters. Do not use a larger font size.
  • Letters should be typed block style, single-spaced, with double returns between paragraphs.
  • Do not indent paragraphs first line.
  • Use a double return between the last line of the letter and the complimentary close, and three returns below the close to the typed signature.
  • The left margin is 1 inch. The top margin to the date is 2.13 inches from the top edge. The typing width may vary, depending on the length of the letter. The maximum typing width is 6.5 inches (with a right margin of 1 inch). The minimum typing width is 5.5 inches (with a right margin of 2 inches). The bottom margin is 1.75 inch.
  • An individual’s name, title, phone number and email address is not included on letterhead. That information may be included in the signature, the body of the letter.

No. 10 Business Envelope

Size: 9.5" x 4.125"

Ink: black only and prints on front of envelope, not the flap.

Paper: white

Business card

To order branded stationary please email Sarah McBryde at

Size: 3.5" x 2"


  • Business cards are for current staff and faculty employed at Appalachian State University.
  • Only primary contact information should be included. A business card is not meant to provide multiple addresses and phone numbers.
  • Pronouns are not included on business cards.
  • The business card is not meant to provide information about your training or level of expertise. Therefore, professional certification initials should not be included. Exceptions are made where the academic certification has a direct bearing on your function represented by the job title on your business card.
  • If you have a doctorate use the title Dr. or use Ph.D. at the end of your name, but do not use both. No courtesy title (Mr., Mrs. or Ms.) is used.
  • Include business cards in your correspondence, notes and packages.

Appalachian employees, including temporary employees may choose between the three design options.

The name should be on a single line. Try to use only one line for title/office description.

Size/Shape: 3" x 2" rectangle
Background: Full Bleed Artwork
Border: Gold Border
Fastener: Magnetic
Dome: No



*Appalachian State University must be included in this option.

Contact Sarah McBryde at in University Communications to help you create one of these Appalachian branded name badges.

The Appalachian equal opportunity, cost, and recycled paper statements, as well as the Appalachian logo, must appear on university publications.

Equal opportunity statement

The Equal Opportunity statement must be included in all recruiting materials for external audiences, the undergraduate and graduate catalogs and any other course bulletins, and the SPA Employee and Faculty Handbooks. When space is limited the url can be used instead or the whole statement. 

Printing cost and recycled paper statement

State regulations require cost and recycled paper statements on public documents printed in quantities of 200 or more that are produced with state-appropriated funds and intended for use by the public. Only publications printed for the sole purpose of sale to the public or with non-state appropriated funds are exempt from this requirement. The term "cost" shall include direct costs in the form of "labor, materials and other identifiable design, typesetting, printing and binding costs." The costs of writing and editing the publication are excluded if provided by in-house talent. The following wording must be used when printing cost statements:

______ copies of this public document were printed at a cost of $______ or $______ per copy.

Documents printed on recycled paper must contain a "printed on recycled paper" statement and/or the recycled symbol.

Appalachian State University's guideline is to use a minimum of 30% post-consumer waste paper.