Appalachian State University has two official logos. Only ONE should be placed on materials representing the university.
Usage guidelines
- The logos must be reproduced from official, high-resolution, digital artwork provided by the university.
- The logos may not be reconstructed or altered in any way; this includes cropping or cutting the logos. Do not change the typeface, proportions or colors.
- Don’t add elements to the logos.
- Don’t place the logos on top of busy backgrounds.
- Don’t use the logos or university marks as a “word” or a “letter” within another word.
Do 👍
- Do use the area of protection. The protected area surrounding the logo is approximately the height of the "A" in Appalachian or in App State.
This area must not be encroached upon by any other text or design elements. This means it can not be used as a watermark where the logo is in the background and text or pictures are written over it. - Do keep the logo's aspect ratio. Maintain the aspect ratio of the logo when resizing. It should never be stretched or distorted.
- Do keep the logo legible. If you are unable to read the STATE UNIVERSITY line of the logo it is too small.
- Do use the logo with the ® registered symbol on merchandise intended for sale.
Don't 👎
- Don't separate the elements. The logo was created as a single unit. Any element of the logo cannot be separated and used as a single graphic.
- Don't recreate the logo. The logo must be reproduced from official artwork. You can't change the typeface, any element proportions, or colors.
- Don't add elements to the logo.
- Don't style the logo. An outline, drop shadow, or bevel should not be used on the logo, and the perspective view should not be altered.
- Don't use the logo to create a pattern.
- Don't apply the logo on top of busy backgrounds. Busy backgrounds can make the logo illegible
University logo downloads
Primary Appalachian logo - black
File type: vectored, process colors (CMYK), transparent background
File type: RGB color, transparent background
Primary Appalachian Logo with registration mark - black
File type: vectored, grayscale color, transparent background
File type: RGB color, transparent background
App State logo - black
File type: vectored, process colors (CMYK), transparent background
File type: RGB color, transparent background
App State logo - gold and white
File type: vectored, process colors (CMYK), transparent background
App State logo - gold and black
File type: vectored, process colors (CMYK), transparent background
App State logo with registration mark - white
File type: vectored, process colors (CMYK), transparent background
App State logo with registration mark - black and gold
File type: vectored, process colors (CMYK), transparent background
File type: RGB color, transparent background
Primary Appalachian logo - gold
File type: vectored, process colors (CMYK), transparent background
File type: RGB color, transparent background
Primary Appalachian logo with registration mark - gold
File type: vectored, grayscale color, transparent background
File type: RGB color, transparent background
App State logo - gold
File type: vectored, process colors (CMYK), transparent background
File type: RGB color, transparent background
App State logo - white and gold
File type: vectored, process colors (CMYK), transparent background
File type: RGB color, transparent background
App State logo with registration mark - black
File type: vectored, process colors (CMYK), transparent background
File type: RGB color, transparent background
App State logo with registration mark - gold and white
File type: vectored, process colors (CMYK), transparent background
App State logo with registration mark - gold and black
File type: vectored, process colors (CMYK), transparent background
Primary Appalachian logo - white
File type: vectored, process colors (CMYK), transparent background
File type: RGB color, transparent background
Primary Appalachian logo with registration mark - white
File type: vectored, grayscale color, transparent background
File type: RGB color, transparent background
App State logo - white
File type: vectored, process colors (CMYK), transparent background
App State logo - black and gold
File type: vectored, process colors (CMYK), transparent background
File type: RGB color, transparent background
App State logo with registration mark - gold
File type: vectored, process colors (CMYK), transparent background
File type: RGB color, transparent background
App State logo with registration mark - white and gold
File type: vectored, process colors (CMYK), transparent background
File type: RGB color, transparent background