The university has two official logos, the primary logo and the secondary logo. The primary logo is the first choice for usage and should always be used in more formal materials. The secondary logo is more casual and is appropriate for informal usage when identifying the university.
Primary and Secondary logo guidelines
- Do use the area of protection. The protected area surrounding the logo is approximately the height of the "A" in Appalachian or in App State.
This area must not be encroached upon by any other text or design elements. This means it can not be used as a watermark where the logo is in the background and text or pictures are written over it.
- Do keep the logo's aspect ratio. Maintain the aspect ratio of the logo when resizing. It should never be stretched or distorted.
- Do keep the logo legible. If you are unable to read the STATE UNIVERSITY line of the logo it is too small.
- Do use the logo with the ® registered symbol on merchandise intended for sale.
- Don't separate the elements. The logo was created as a single unit. Any element of the logo cannot be separated and used as a single graphic.
- Don't recreate the logo. The logo must be reproduced from official artwork. You can't change the typeface, any element proportions, or colors.
- Don't add elements to the logo.
- Don't style the logo. An outline, drop shadow, or bevel should not be used on the logo, and the perspective view should not be altered.
- Don't use the logo to create a pattern.
- Don't apply the logo on top of busy backgrounds. Busy backgrounds can make the logo illegible
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