The university's official logo is the Appalachian State University emblem, also known as the Appalachian logo.
Appalachian logo guidelines
- Do use the area of protection. The protected area surrounding the logo is approximately the height of the "A" in Appalachian.
This area must not be encroached upon by any other text or design elements. This means it can not be used as a watermark where the logo is in the background and text or pictures are written over it.
- Do keep the logo's aspect ratio. Maintain the aspect ratio of the logo when resizing. It should never be stretched or distorted.
- Do keep the logo legible. If you are unable to read the STATE UNIVERSITY line of the logo it is too small.
- Do apply the ® registered symbol. The logo is a registered trademark. The ® symbol must be applied when printed on merchandise. It is a best practice to always include the registered symbol.
- Don't separate the elements. The logo was created as a single unit. Any element of the logo, such as the bird, cannot be separated and used as a single graphic.
- Don't recreate the logo. The logo must be reproduced from official artwork. You can't change the typeface, any element proportions, or colors.
- Don't add elements to the logo.
- Don't style the logo. An outline, drop shadow, or bevel should not be used on the logo, and the perspective view should not be altered.
- Don't use the logo to create a pattern.
- Don't apply the logo on top of busy backgrounds. Busy backgrounds can make the logo illegible
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