Brand guides & resources

The Appalachian State University brand is more than just a logo; it is the foundation for how the university is represented in words and images. Consistent brand promotion builds an emotional bond with desired audiences, which is key to Appalachian's success in the state, nation and world.

Branding council

The University Branding Council is comprised of members of University Communications, the Office of Trademarks and Licensing, Campus Services, and the Office of General Council. This multidisciplinary council works together to make coordinated decisions about promoting and protecting the university’s graphic identity and brand. For more information, contact or 828-262-6156.