The Appalachian State University brand is more than just a logo; it is the foundation for how the university is represented in words and images. Consistent brand promotion builds an emotional bond with desired audiences, which is key to Appalachian's success in the state, nation and world.
University brand guidelines
The Appalachian State University brand is more than just a logo; it is the foundation for how the university is represented in words and images. Consistent brand promotion builds an emotional bond with desired audiences, which is key to App State’s success in the state, nation and world. For more information about how to use our brand appropriately, please contact us at ucomm@appstate.edu
Branding council
The University Branding Council is comprised of members of University Communications, the Office of Trademarks and Licensing, Campus Services, and the Office of General Counsel. This multidisciplinary council works together to make coordinated decisions about promoting and protecting the university’s graphic identity and brand. For more information, contact ucomm@appstate.edu or 828-262-6156.