Strategy & planning

Start with a communication plan

Writing a communication plan will help you define your audience, clarify campaign goals, focus your message, and determine the best methods to deliver your message.

Telling App State's story

Effective communication is consistent and clear, has the ability to be customized for audience-specific needs and can be used across multiple platforms. University Communications works to ensure that no matter where our community members encounter our brand – an e-newsletter, a website or a public event – they are left with an impression that reflects our commitment to high-quality communications.