Our team works with campus stakeholders to provide advertising, strategy, planning, social media guidance and more. Contact us to help you better target your marketing, improve effectiveness and reach the university's goals and your needs.
Marketing Strategy and Research
Our marketing team will work with you to develop strong communication and marketing plans that meet the university's goals and your needs. We will work together to identify and segment audiences, customize messages and ensure alignment with strategic initiatives.
We have results of the university's latest market research and can also assist in designing and implementing specific market research tailored to gather the data you need to make informed decisions.
Our team develops marketing materials intended to promote the university to external audiences through print and digital marketing. These include recruitment and promotional pieces, banners, displays, digital ads, videos and more.
We will partner with you to vet the effectiveness of advertising opportunities and the associated costs, and help you determine the best options for your budget and communication goals.
Whether it's print, digital, outdoor, and/or a fully produced television or radio production, we can provide creative materials or guide the process according to university standards.
Our social media team manages the main App State social media accounts and provides guidelines and consulting services for all official university accounts.
Optimizing Websites for Enrollment
We provide consulting services to optimize your website for enrollment. To get started, visit our websites page for more information.
Marketing team members work closely with UComm's web, media production, writing and social media teams. If you have any questions or need assistance, please contact firstname.lastname@example.org or Anna Gaugert, University Marketing Director