Event Promotion

App State supports and promotes events that are directly related to or presented by a campus department, unit or student organization. Use the guidance below to ensure your event is visible, accurate and easy for your audiences to find.

Start with the University Calendar

The App State University Calendar is the primary source for promoting university events to students, faculty, staff, families, alumni and the broader community.

All campuswide events must be scheduled through 25Live.
When creating an event in 25Live, you'll be asked "Is this a public-facing event that you would like promoted on the University Calendar?"
- Selecting "Yes" ensures your event is reviewed and, if it meets the submission guidelines, automatically appears on the University Calendar.
Departments and units may request a calendar widget to display event listings on their own website.
Use your event's URL, the built-in QR code generator and encourage attendees to use the "Add to Calendar" feature to make it easy for people to share and save your event.

Featured Events and Appalachian Today

Events that meet established criteria may also be considered for promotion as a Featured Event or event listing on Appalachian Today — giving your event even broader visibility.

Promote Your Event

Once your event is entered into 25Live and live on the University Calendar, you can use the channels below to expand visibility.

Website

Most events display automatically across university websites via widgets or linked calendars.

For recurring or annual events, consider maintaining an evergreen event page on your department or unit site. This page should provide high-level, year-round information about the event and link directly to the current year's University Calendar listing for up-to-date information such as dates, sessions, speaker details, registration and location.

Engage

For student audiences and student organization events, post directly on Engage.

Digital Signage

Use your event's URL or create a QR code for digital signage displays across campus. Learn how to create and share digital slides.

Email

Faculty/Staff: Post a message on announce.appstate.edu
Parents & Families: Contact the Family Engagement Team at families@appstate.edu
Alumni: Contact the Alumni Association at alumni@appstate.edu

Social Media

Sharing your event URL is the best way to promote your event on social media.

For guidance and coordination, contact your Communications Liaison, who can help determine the best strategy for your unit's channels.

To request promotion on official App State social media, submit a formal request.

Event Cancellations & Updates

If your event changes or is canceled after publication:

Update the University Calendar listing and add "Canceled," "Postponed," or "Sold Out" to the title. Do not delete the listing.
Remove any registration links, if used.
Update your department's event page, if used.
Share updates using the same channels used to promote the event (emails, social media, digital signage)

Supports & Contacts

University Events Scheduling & Communications
For assistance with 25Live, scheduling and event processes
828-262-8485
universityevents@appstate.edu

Digital Signage
For creating and/or promoting slides on digital screens across campus
Visit the Digital Signage website

University Communications
For Appalachian Today stories or editorial support
news@appstate.edu

Communications Liaisons
Your liaison can help with promotion planning, branding guidance, social media recommendations and best practices for event visibility.

Find your communications liaison.

Community and Media Calendars

If the event is open to the general public, consider purchasing advertising with our university newspaper, The Appalachian or radio station, WASU.

Or, post it to an online community calendar hosted by a media outlet (see below).