Critical and crisis communication

We focus on creating positive public relations on behalf of Appalachian. Whether your target audience is internal or external, University Communications can help you establish and maintain positive relationships that are beneficial to you and your constituents.

We can help you anticipate and avoid potential crises through proper management techniques. Our staff has four professionals certified in crisis communication to assist you with critical communications if an unexpected event occurs.

Our team can also provide assistance in crafting and tailoring critical and crisis communications for both acute and ongoing incidents, and help share targeted information to campus, your constituent groups and community partners.

Need help immediately?


Megan Hayes
Associate Vice Chancellor and Chief Communications Officer

Campus emergencies

In the case of a campus emergency, AppState-ALERT will distribute emergency notifications to students, faculty and staff members using any or all of the following methods:

  • text messaging
  • voice messaging
  • siren warning system
  • PC desktop alerts
  • email and web technologies

Register to receive messages