Publications and Graphic Design

University Communications designs marketing materials intended to promote the university to external audiences through print and electronic marketing. These materials include:

  • student recruitment
  • arts and cultural event promotions
  • fundraising/development pieces
  • alumni publications
  • Appalachian Magazine

Formats include:

  • rack cards, brochures and posters
  • multiple-page documents and booklets with binding
  • promotional banners, point-of-sale and trade show display units
  • wall murals and high-profile displays

Our graphic design team also creates logos and title marks for official university use. NOTE: Individual units are no longer allowed to design and implement their own logos. Use official primary and secondary marks found in the Communications Toolbox.

Award-winning Work

  • Viewbook 2020
    2019 American Graphic Design, Gold
  • Viewbook 2017-18
    2019 Communicator Awards, Distinction (Collateral Direct Mail)
    2018 Hermes Creative Awards, Gold (Print Media | Publications)
    2017 MarCom Awards, Gold
  • New Student Guidebook 2018
    2019 MarCom Awards, Gold (Print Media | Brochure | 46. Recruitment)
    2019 Communicator Awards, Distinction (Brochure – General Educational Institution)
    2018 Hermes Creative Awards, Gold (Print Media | Publications)
    2018 MarCom Awards, Gold (Print Media | Publications | 46. Recruitment)
  • Appalachian Magazine 2019
    2019 Hermes Creative Awards, Platinum (Print Media / Publications / Magazine)
    2019 MarCom Awards, Platinum (Print Media / Magazine / 62. Educational Institution)
  • Viewbook 2018–2019
    2019 MarCom Awards, Gold (Print Media / Brochure / 49. Viewbook)
    2019 Hermes Creative Awards, Gold (Print Media / Publications / Viewbook)
  • New Student Guidebook 2019
    2019 Hermes Creative Awards, Gold (Print Media / Publications / Brochure)
  • Appalachian Magazine 2018, Issue 1
    2019 Communicator Awards, Distinction (Magazine Educational Institution)
    2018 Hermes Creative Awards, Platinum (Print Media | Publications)
    2018 MarCom Awards, Platinum (Print Media | Publications | 62. Educational Institution)
  • What's Your Truth
    2018 Hermes Creative Awards, Gold (Print Media | Design)
  • 2017 Homecoming “Rock”
    2018 Hermes Creative Awards, Platinum (Print Media | Design)
  • Viewbook 2016-17
    2017 Hermes Creative Awards, Gold
    2016 MarCom Awards, Gold
  • Scholarship Brochure 2016
    2017 Hermes Creative Awards, Gold
    2016 Collegiate Advertising Awards, Silver
    2016 American Graphic Design
  • New Student Guidebook 2017
    2017 MarCom Awards, Platinum
  • Appalachian Magazine 2016, Issue 1
    2017 Hermes Creative Awards, Platinum
    2017 MarCom Awards, Platinum
  • Yosef Mourning
    2017 Communicator Awards, Award of Distinction (Content Marketing Image / Infographic)
  • Freshmen Travel Brochure 2015
    2016 Communicator Awards, Award of Distinction
    2016 Collegiate Advertising Awards, Silver
    2015 MarCom Awards, Honorable Mention
  • "Waste Not" cartoon
    2016 MarCom Awards, Gold
  • Solar Vehicle illustration
    2016 MarCom Awards, Gold
  • Viewbook 2014
    2015 American InHouse Design Awards
    2015 American Graphic Design Awards
    2015 Communicator Awards, Award of Distinction
    2015 Hermes Awards, Platinum
  • Appalachian Magazine, Special Edition 2014
    2015 American Graphic Design Awards
    2015 American InHouse Design Awards
    2015 Communicator Awards, Award of Distinction
    2015 Educational Advertising Awards, Merit
    2015 Hermes Awards, Platinum
    2014 MarCom Awards, Platinum
  • Appalachian Magazine 2013, Issue 2
    2014 Hermes Creative Awards, Platinum
    2014 20th Communicator Awards, Award of Distinction
    2014 Collegiate Awards, Silver
    2014 American Graphic Design USA
    2013 MarCom Awards, Platinum
  • 2013-14 Performing Arts Series brochure
    2014 American InHouse Design
    2014 Hermes Creative Awards, Gold

Meet the Team

  • Sarah McBryde

    Sarah McBryde '97 '09

    Marketing and Design Specialist

    143F Anne Belk Hall

    828-262-4086

  • Roslyn Howard

    Roslyn Howard '83

    Graphic Design
    Graphic Identity/Brand Standards Manager

    143D Anne Belk Hall

    828-262-2836

  • Jim Fleri

    Jim Fleri

    Graphics Specialist

    143L Anne Belk Hall

    828-262-7681