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Colors

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University Color Palette

The university has both a primary and an extended color palette. The primary color palette should be used predominantly on printed materials, while the extended color palette may be used sparingly to complement the primary palette.

App State gold is the main identifying color of the university; it is suggested that at least 10% of this color be used in all materials.

Usage Guidelines

  • Best practice: use at least 10% of App State gold in all designs.
  • Use proper color breakdowns for specific applications.
  • Primary colors should be used as the main colors in designs.
  • Colors from the extended color palette may be used for accents, using only 10%-100% tint.
  • Text and background color contrast must meet the guidelines for web and digital design.

Primary color palette

App State gold color block

App State Gold
CMYK 0, 16, 100, 0
RGB 255, 210, 0
PMS® 116C, 115U
Hex #FFCC00

Black color block

Black
CMYK 30, 30, 30, 100
RGB 0, 0, 0
PMS® Process Black C
Hex #010101

White color block

White
CMYK 0, 0, 0, 0
RBG 255, 255, 255
(none) Opaque White
Hex #FFFFFF

Extended color palette

 

Light Gray

CMYK 15, 11, 11, 0
RGB 213, 215, 216
Hex #d6d6d7
 

Medium Gray

CMYK 31, 24, 25, 0
RGB 179, 179, 179
Hex #b2b3b3
 

Dark Gray

CMYK 30, 30, 30, 70
RGB 77, 77, 72
Hex #4c4847
 

Stately Stone

CMYK 5, 8, 32, 12
RGB 214, 201, 154
Hex #d5c99a
 

Boot Brown

CMYK 16, 46, 87, 51
RGB 123, 84, 30
Hex #7b541e
 

Grass Green

CMYK 55, 0, 75, 16
RGB 105, 170, 97
Hex #69aa61
 

Brick Orange

CMYK 19, 74, 100, 3
RGB 198, 96, 42
Hex #c6602a
 

Roof Green

CMYK 46, 5, 38, 47
RGB 83, 122, 107
Hex #537a6b
 

Dark Gold

CMYK 15, 34, 100, 1
RGB 216, 165, 39
Hex #d7a527
 

Lake Blue

CMYK 93, 60, 15, 2
RGB 3, 101, 156
Hex #03659c