When teams have clear functions and responsibilities, they know what is expected of them and work more efficiently. Use the chart below to determine who is responsible for which tasks in the communication process.
Roles and responsibilities
| University Communications | Communications liaisons | Unit stakeholder | |
|---|---|---|---|
| Website management | Consult on content strategy, enable features (i.e. news, profile, etc.), | Basic support, connect campus communicators with appropriate resources | Website updates, support requests should start with communications liaisons |
| Website editor | Provide guidance and support and consult on content strategy | Basic support, connect campus communicators with appropriate resources | Website updates, support requests should start with communications liaisons and/or website manager |
| Event promotion | Manage Appalachian Today event content | Facilitate the event promotion process and help connect campus communicators with appropriate resources | Website updates, promote through additional communication channels with assistance from communication liaison |
| Marketing materials | Key messaging, priorities aligned with university marketing goals | Share knowledge and expertise, corral stakeholders and gather input | Marketing requests should be handled through communications liaisons |
| Media coverage | Manage Appalachian Today news content, manage media inquiries and requests for interviews | Share news stories with news@appstate.edu that meet the story criteria to qualify for Appalachian Today | Refer media inquiries to University Communications |
| Photography | Represent university strategic initiatives through high quality photography, professional headshots, maintain photo database for use in university communications | Use photo database and headshots for university communications; refer users to UComm resources | Use photo database and headshots for university communications |