Roles and responsibilities

When teams have clear functions and responsibilities, they know what is expected of them and work more efficiently. Use the chart below to determine who is responsible for which tasks in the communication process.

University initiatives (UComm and Comm Liaisons) and College/Department initiatives (CLs and Campus Communicators)

Roles and responsibilities

 University CommunicationsCommunications liaisonsCampus communicators
Website managementConsult on content strategy, enable features (i.e. news, profile, etc.), Basic support, connect campus communicators with appropriate resourcesWebsite updates, support requests should start with communications liaisons
Event promotion Manage Appalachian Today event contentFacilitate the event promotion process and help connect campus communicators with appropriate resources 
Marketing materialsKey messaging, priorities aligned with university marketing goalsShare knowledge and expertise, corral stakeholders and gather inputMarketing requests should be handled through communications liaisons
Media coverage Manage Appalachian Today news content, manage media inquiries and requests for interviewsShare news stories with news@appstate.edu that meet the story criteria to qualify for Appalachian TodayRefer media inquiries to University Communications 
PhotographyRepresent university strategic initiatives through high quality photography, professional headshots, maintain photo database for use in university communicationsUse photo database and headshots for university communications; refer users to UComm resourcesUse photo database and headshots for university communications