Mission, Vision & Values


University Communications supports the mission of Appalachian State University through the management of key internal and external communications.

Vision and Values

Through the highest quality communications, distributed through varied channels, Appalachian State University will become known worldwide as a thought leader and innovator in higher education.

Through the work of our faculty and staff – and students who leave transformed as critical and creative thinkers – Appalachian State University makes real and powerful differences in our world.