Event Promotion

Want to spread the word about your upcoming event?

Use any or all of these steps, depending on your needs. Please remember to ALWAYS begin by contacting your Communications Liaison. Your liaison needs to be "in the know" on your plans so s/he can assist you with promotions along the way.

(Please note: Appalachian cannot promote events that are not directly related to or presented by a campus entity. If you would like to promote an event to our campus community, you can purchase advertising with our university newspaper, The Appalachian or radio station, WASU.)

Step 1: Make sure the event is listed on your own campus unit’s website. Need help? Contact the Communication Liaison for your area.

Step 2: Add the event to the University Calendar. The university events calendar is now Google Calendar-based, with an extension for "Featured Events." Please view instructions at Submit an Event for submitting your event so that it shows up in Google Calendar. "Featured Events" are hand-picked by University Communications. Space is limited. Listing your event in Google Calendar with an accompanying URL for your event page in the event description is the best thing that you can do to bring it to our attention. ("Featured Events" will not be pointed to Google Calendar entries.)

Step 3: To request that your event appear under "Events" on appstate.edu, contact Pete Montaldi (montaldipa@appstate.edu) in University Communications.

Step 4: To generate a news release about your event that will be distributed to local and/or state news media, contact University Communications at 828-262-6156 or ucomm@appstate.edu. All news releases are posted to http://www.news.appstate.edu, and those with images are usually posted to appstate.edu under News.

Step 5: To purchase advertising on campus or in local or regional media, contact your Communications Liaison.

Step 6: For Scala digital signage, University Communications offers assistance. Begin by checking with your Communications Liaison.

Step 7: To distribute mass emails, select your audience and go to the appropriate link: