Promoting the strategic initiatives and special character of Appalachian State University.

University Communications houses University News and Marketing & Public Relations. University News manages media relations and emergency communications. Marketing & Public Relations serves as an in-house advertising and PR agency for clients, promoting and supporting major university events and initiatives.

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  • Communication Planning

    To meet your communications goals, start with strategic assessment and planning.

  • Critical Communications

    We can help you anticipate and avoid potential crises and create positive public relations.

  • Publications and Graphic Design

    Create stand-out recruitment and promotion pieces, banners, displays, electronic marketing and more.

  • Photography

    We offer hundreds of campus images and will shoot portraits, events and specialized photography.

  • Video and Podcasts

    Our productions promote the university’s strategic initiatives to external audiences.

  • Media Coverage

    We are your liaison with local, state, national and international news media.

  • Web Design/Redesign

    Content revision, design and management of certain sites – we’ve got you covered.

  • Mobile

    We create apps to meet your needs.

  • Information/Advertising Campaigns

    We can craft the right message for shaping opinion and motivating action.

  • Writing and Editing

    We offer pre-written content, a style guide and one-on-one help to convey your message.

  • Signage

    See who to contact for building signs and digital signs.

  • Event Promotion

    Follow step-by-step instructions for how to get the word out.

  • Social Media

    Guidelines, best practices and a list of sites can be found here.

  • Internal Communications

    We offer a variety of formats to share news within the campus community.

  • Paid Advertising

    We can alert you to opportunities, provide creative materials and/or guide the process.