Social media sites are a great way to share the news about what’s going on in your area, but it’s always a good idea to do some homework before setting up an account. You can find guidelines about setting up an official university account here, as well as some tips for social media success.
University Communications has a team of marketing and communications professionals to administer, monitor and post content to the official social media sites. You can find a list of the university’s social media sites at http://appstate.edu/connect.
Appalachian’s social media policy
In the case of an emergency
Only emergency-related emails are to be distributed widely during a campus emergency. All regular-business communications, such as messages through the moderated e-mail list services ASUINFO, STAFFINFO, FACULTYINFO, UNIV-SERVICES and similar email blasts to students, faculty/staff and alumni, will be held until the emergency concludes.
Guidelines and best practices
University Communications offers the following basic guide for healthy discussion on social media.
We do not, and will not, remove any posts unless:
- They contain hateful or threatening content
- They contain content designed to incite violence
- They are engaging our pages to do anything unlawful, malicious, discriminatory, or in violation of university Code of Conduct.
- They are using our pages to encourage others to engage in any of the behavior above
We generally remove any posts that are commercial ventures attempting to solicit our Facebook fans.
We only ban users that engage in this behavior repeatedly, and they are only banned from posting on our page. They still have access to read the page. We are not able to ban users from Facebook.
When to remove content
Recognizing that content is posted to the social media pages 24 hours a day, 365 days a year, decisions about removing content must be made quickly.
The Social Media team in University Communications is primarily responsible for making judgments about whether posts meet the criteria listed above. We closely monitor posts on our official university pages, and act quickly. If there is any question about removing content or banning a user from posting content, multiple members of the team are engaged in making the judgment call.
Versions of the following Facebook statement appear on the university’s official social media sites whenever the format provides for a way to offer a disclaimer. Campus units are encouraged to incorporate this statement into their own sites.
Appalachian State University uses this page as a place for members of the “Appalachian Family” to connect and communicate. As in any family, sometimes discussions can get lively. Please remember to be respectful. If you wouldn’t stand up in front of a group of friends, family and strangers and announce it loudly and proudly, then you shouldn’t post it on the internet.
Posts by page administrators will appear next to the official page icon. Any other comments on the site do not necessarily reflect the opinions or positions of Appalachian State University. Appalachian is not responsible for the content of any website outside of the appstate.edu domain.
When you post comments to this page, you agree that you will not:
- Post material that infringes on the rights of any third party, including intellectual property, privacy or publicity rights.
- Post material that is unlawful, defamatory, threatening, harassing, abusive, slanderous or hateful to any other person or entity as determined by Appalachian in its sole discretion.
- Post ads or solicitations of business.
- Spam our fans by posting the same note repeatedly.
- Post chain letters or pyramid schemes.
- Impersonate another person, or allow any other person or entity to use your identification for posting or viewing comments.
We reserve the right to remove any posts—and ban users from making posts—that do not comply with these guidelines.
If you have any questions about this site, please send a message to the site administrators.
Posting from university computers
In Appalachian State University’s “Policy on the Use of Computers and Data Communications," there is a section on harassment called "Common forms of computer abuse" that prohibits "the use of computer resources to engage in abuse of computer personnel or other users."
While this does not apply to off-campus users posting from their personal computers at home using their own DSL accounts, anyone using a university computer to post threats or hate speech to Facebook would be in violation of the university computer usage policy.