Put Google Analytics to work

Get the Access You Need

Site Admins can request access to Google Analytics for your pages through the Web Services site:

The Basics

  • Audience - Who is looking at your site?
  • Acquisition - How did they get there?
  • Behavior - What are they viewing?

Get to work!

Use Google Analytics as a Decision-Making Tool

  • Focus on What's Important
    What is your HIGH and LOW performing content? Use this information to remove outdated content and enhance and refine content that is being accessed the most.
  • Shared Content & Transitions
    What websites/web pages are sending users to my website? Make sure there is a smooth transition between referring pages and your site.
  • Traffic Trends
    Are there certain times in the year when your traffic spikes? Why? Use this information to help determine your updating schedule.