Building a Digital Strategy for Your Website
- Are you addressing questions students care about most, in formats that they favor?
- Can prospective students quickly find the information that matters most to them?
- Are you using website data to learn about your audience and to boost engagement?
- Can your content also be used in social media, email campaign, news article, etc.?
Use these resources to create a website that is:
- Audience focused
- Earns top search results
- Goal specific
- Developed for multi-channel distribution
Optimizing Web Content for Enrollment
This information introduce strategies and tools to improve enrollment-focused web content across the appstate.edu domain.
- Define primary audience and learn more about them
- Learn how to create content for recruitment (also see Writing for the Web)
- Why is Search Engine Optimization (SEO) important?
- Put Google Ananlytics (GA) to work!
- Resources & Best Practices to manage website content